Saturday, December 09, 2006

Business and Christmas

Building a business, especially a service business, takes a lot of work and effort. At Christmas, when time is at a premium, it takes only a small effort to strengthen loyalty in your customer base.

There are many heat and air-conditioning services around, and when we need one, I think of the one who sends me Christmas cards. (It also helps that he responds quickly and does a good job, but the cards are a nice touch.)

A standard card is nice, but an industry-specific card sends a stronger message. Time is at a premium for the customer, too, so send a card that says Christmas in a way that reminds the customer of your business.

It is still 16 days before Christmas.

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